Coolmate's Vision and Growth Strategy for 2025-2030
On its 5th anniversary, Coolmate has announced an ambitious vision and growth strategy for the period 2025-2030. Their goals include becoming an iconic Vietnamese fashion brand, dominating the domestic market, and expanding globally.
Key Goals for 2030
- Achieve an average annual revenue growth of 50%, targeting $500M in revenue.
- Maintain an EBITDA above 10%.
- Reach a $1 billion valuation (Unicorn status).
- Become a leading fashion brand in Vietnam.
- Diversify product offerings to include apparel, footwear, and accessories.
- Launch an efficient offline distribution channel, aiming for at least 40% of total sales by 2030.
- Expand into Southeast Asia and the US markets, targeting 30% of total revenue.
- Expand customer segments to include women and children, aiming for 40% of revenue from these segments.
- Invest in product innovation and production optimization for a sustainable future.
- Prioritize employee well-being, fair labor practices, and community impact.
Detailed Strategy
Product & Supply Chain
Coolmate aims for complete control of its supply chain, managing every step from R&D and design to production and logistics. This will enable innovation, optimization, and faster product development to better meet customer demand. Key aspects include:
Coolmate's Team
Coolmate is focusing on hiring experienced professionals from large factories and international brands to ensure high manufacturing standards and product quality.
Partners in the Industry
Coolmate collaborates with competent, reputable, and compatible partners, prioritizing long-term, mutually beneficial relationships. Factory selection is rigorous, emphasizing capacity, experience with major brands, and alignment with Coolmate's values.
Procedure & Manual
A comprehensive supplier package, including agreements, manuals, and standard operating procedures, ensures ethical and legal compliance across the supply chain. Regular audits and performance evaluations drive continuous improvement.
Supply Chain Optimization
Coolmate prioritizes key supply chain drivers: product excellence, speed and agility, cost optimization, supplier upskilling, and sustainable materials development. Regular meetings with suppliers foster collaboration and strategic planning.
R&D
Coolmate invests heavily in R&D, including material libraries, design optimization tailored to the Vietnamese market, and advanced lab testing capabilities. Wear testing with professional testers ensures high-performance, comfortable products.
Brand Credibility
Coolmate aims to be a leading "Made in Vietnam" brand, emphasizing high-quality materials, comfortable designs, practical functionality, and value for money. They'll significantly increase branding efforts across online and offline channels.
Customer Experience
Coolmate will continue to enhance its customer experience through increased communication, loyalty programs, personalized experiences via CDP systems, and exceptional customer service (including a 60-day return/refund policy).
Coolmate's ambitious vision and detailed strategy demonstrate their commitment to growth and leadership within the Vietnamese and global fashion markets.
